Journalism Past Paper 2005

JOURNALISM

( CSS – 2005 )

TIME ALLOWED : THREE HOURS MAXIMUM MARKS: 100

NOTE: Attempt FIVE questions in all, including Question No. 9, which is COMPULSORY. 
Select Two questions from each SECTION. All questions carry EQUAL marks.

SECTION – I
1. How do you define communication ? With the help of different models describe the process of communication.

2. Looking into the latest developments taking place in the field of journalism determine the role of a journalist in the 21st century.

3. “Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation can be guided and its opinion moulded”. In the light of this statement of Quaid-a-Azam, look into the obligations and responsibilities of the press in today’s Pakistan.

4. Inspite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in national development and to promote our values and culture. Make critical analysis.

SECTION – II
5. Describe the criteria and parameters of selecting and structuring the news.

6. An effective public relations effort is the result of a four-step process:
(a) information gathering (b) planning (c) communication (d) evaluation
DISCUSS.

7. How do you define advertising ? Describe the functions and discuss the scope and prospects of advertising as a profession in Pakistan.

8. Write analytical notes on the following:
(a) Magazine Journalism – its scope and social aspects.
(b) Code of ethics for print media.

OBJECTIVE COMPULSORY QUESTION

9. Write only the correct answer in the answer book. Do not reproduce the question:

(1) The way in which the message travels to the receiver is called:
(a) Encoding (b) Decoding (c) Channel (d) Source (e) None of these

(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself
(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people

(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication (b) Non Verbal Communication
(c) Audio Communication (d) Visual Communication (e) None of these

(4) A person (or group) who has control over what information is disseminated to the audience, is known as:
(a) Reporter (b) Regulator (c) Gatekeeper (d) Newscaster (e) None of these

(5) The concept of “Global Village” was first introduced by :
(a) Marshal McLUHAN (b) Wilbur Schramm (c) Charles Wright
(d) Joseph Klapper (e) None of these

(6) Broadcast media may be classified by:
(a) Type of signal output (b) Target Audience
(c) Programming format and source (d) All the three (e) None of these

(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week (b) Five times a week
(c) Six times a week (d) Seven times a week (e) None of these

(8) The news of important public events appearing in the front sections of a newspaper, are called:
(a) Hard news (b) Soft News (c) Investigative News (d) Feature News (e) None of these

(9) The major function of Television is to provide:
(a) Entertainment (b) Information (c) Education (d) All the three (e) None of these

(10) The famous communication Model SMCRE was devised by:
(a) Roger (b) Lasswell (c) Osgood (d) Schramm (e) None of these

(11) Radio is a:
(a) Cool medium (b) Hot medium (c) Both ‘a’ and ‘b’ (d) None of these

(12) The author of well known communication book “Process and Effects of Mass Communication” is:
(a) David Berlo (b) Marshal McLUHAN (c) Wilbur Schramm 
(d)Herbert Brucver (e) None of these

(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo (b) Shannon and Weaver (c) McQuail and Windahl 
(d) Blumer and Katz (e) None of these

(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council (b) American Broadcasting Corporation
(c)American Bureau of Circulation (d) Audit Bureau of Circulation
(e) None of these

(15) APP is the news agency of:
(a) America (b) Asia (c) Pakistan (d) India (e) None of these

(16) The largest English newspaper of Pakistan is:
(a) Dawn (b) The News (c) The Nation (d) Daily Times (e) None of these

(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman (b) Mir Khalil ur Rehman
(c) Mir Javed ur Rehman (d) Mir Ibrahim ur Rehman (e) None of these

(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami (b) Hamid Nizami (c) Arif Nizami (d) Fahd Hussain (e) None of these

(19) The daily Dawn was founded by:
(a) Agha Khan (b) Quaid-e-Azam (c) Mohtarma Fatima Jinnah
(d) Mahmood Haroon (e) None of these

(20) Kuldip Nayer is a well known Indian:
(a) Hockey Player (b) TV artist (c) Film star (d) Journalist (e) None of these

Journalism Past Paper 2004

JOURNALISM 

(CSS 2004)

TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100

NOTE: Attempt FIVE questions in all, including Question No. 9, which is 
COMPULSORY. Select Two questions from each Section. All questions 
carry EQUAL marks.

SECTION - I


1. What do mean by a communication theory and how it is constrcuted ?
2. "SMRC (Berlo's Model) is an obsolete model in 21st century". Write your 
frank comments.
3. News is drama and story telling". Discuss.
4. "Concept of responisibilty precludes objectivity". Do you agree? Write 
your argumentative answer.


SECTION - II

5. Give a comparative analysis of writing styles of Maulana Zafar Ali Khan 
and Maulana Abul Kalam Azad.
6. "Public relation and advertising is not everybody's cup of tea". Discuss.
7. Write short notes on any two coumn writers(Urdu/English) of your 
choice. Also give the reason(s) of your selection.
8. Write a critical note on the present status of magazine journalism
in Pakistan. Evaluate the personality of any magazine, you like the 
most.

COMPULSORY QUESTION

9. Write only the correct answer in the Answer Book. Do not reproduce the 
question.

(1) A large size headline across the entire page is called:
(a) Deck (b) Banner (c) Lead (d) None of these 

(2) A sheet containing facts and detailed information on any issue is 
known as:
(a) Summary (b) Write up (c) Backgrounder (d) None of these

(3) Muhammadan Social Reformer was the English name of:
(a)Muhazzab (b)Makhzan (c)Tahzeeb-ul-Akhlaq (d)None of these

(4) Daily DAWN was started in :
(a) 1940 (b) 1942 (c) 1944 (d) None of these

(5) The number of radio stations which Pakistan got in 1947 was:
(a) 5 (b) 2 (c) 3 (d) None of these

(6) CPNE is the representative body of :
(a) Editors (b) Newspaper owners (c)Working Journalist 
(d) None of these

(7) Leader is the name of:
(a) Leading story on the front page (b) Main Feature
(c) Opening Editorial (d) None of these

(8) S.M.R.C. is a well-known:
(a) Communication Theory (b) Communication Strategy
(c) Communication Model (d) None of these

(9) A story appearing with the name of the writer is called:
(a) Credit Line (b) By Line (c) Print Line (d) None of these

(10) Dr Goebbles is know as the father of:
(a) Adverstising (b)Public Relation (c)Propaganda (d)None of these

(11) Radio Pakistan was converted into Pakistan Broadcasting 
Corporation in:
(a) 1964 (b) 1972 (c) 1976 (d) None of these

(12) P.P.O. was amended in:
(a) 1962 (b) 1963 (c) 1964 (d) None of these

(13) The cultivation theory was put forward by
(a) Denis McQuail (b) Joseph (c) George Gerbner 
(d) None of these

(14) The author of the famous book "COVERING ISLAM" is:
(a) Noam Chomsky (b) Edward Said
(c) Pamela Shoemaker (d) None of these

(15) The concept of Development Support Communication was presented 
by:
(a) Joseph Ascroft (b) Erskine Childer
(c) Quebral (d) None of these

(16) The head quarter of CNN is situated in:
(a) New York (b) Washington (c) Atlanta (d) None of these

(17) The name of the international organization working for two-way flow 
of communication is:
(a) Transparency International (b) UNESCO
(c) Amnesty International (d) None of these

(18) A full service advertising agency has:
(a) Two departments (b) Three departments
(c) Four departments (d) None of these 

(19) The public relations department of the Federal Government is known 
as:
(a) DGPR (b) PID (c) DPR (d) None of these

(20) The Orient Press of India was a news agency belonging to the:
(a) Muslims (b) Hindus (c) British (d) None of these

Journalism Past Paper 2003

JOURNALISM 2003

FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION FOR RECRUITMENT TO POSTS IN B.P.S. – 17 UNDER THE FEDERAL GOVERNMENT, 2003.

Note: Attempt any FIVE questions in all, including QUESTION NO. 8 which is COMPULSORY by selecting at least TWO questions from each of the SECTIONS-I & II. All questions carry EQUAL marks.

SECTION – I

1. What is meant by cognitive theory of communication and cognitive dissonance? Suggest measures to overcome physical and psychological barriers causing cognitive dissonance.

2. The history of Pakistan movement and of journalism in the sub-continent is inextricably woven with each other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement.

3. Explain the concept of ‘Embedded Journalism’. Do you think it had compromised news objectivity and freedom of press?

4. Cable TV has made possible transmission of foreign satellite TV channels content at mass level in Pakistan. Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content,

SECTION – II

5. What are the functions of a public relation consultancy? How could a P.R. man be aided by using the Services such consultancy?

6. Editorial is the voice of a newspaper. In the light of this statement, evaluate any three editorials of an English/Urdu national daily of your choice.

7. Write short notes on the following:
a) Opening up of electronic media to the private sector in Pakistan
b) Significance of folk and traditional media in crating mass awareness about development activities in rural areas
c) Importance of research and creativity in advertising
d) Difference between structure of news story for radio and newspaper.

COMPULSORY QUESTION

8. Give only appropriate response in the answer book. Do not reproduce the question.

(A) Choose the correct option from the given choices.

1, Back bench is the senior editorial executives of a Newspaper:
a) Correct 
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct 
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct 
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct 
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct 
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct 
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct 
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct 
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct 
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct 
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct 
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct 
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct 
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these

18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct 
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct 
b) Incorrect

Journalism Past Paper 2002

JOURNALISM 2002

FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION FOR RECRUITMENT TO POSTS IN B.P.S. – 17 UNDER THE FEDERAL GOVERNMENT, 2002.

Note: Attempt any FIVE questions in all, including QUESTION NO. 8 which is COMPULSORY by selecting at least TWO questions from each of the SECTIONS-I & II. All questions carry EQUAL marks.

SECTION – I

1) Urdu journalism is divided into thee periods i.e. before the creation of Pakistan, from 1947 to 1980 and from 1980 up to the present times. What, in your opinion, are the differences among these periods?

2) Can the journalism of Maulana Zafar Ali Khan, Maulana Abu-al-Kalam Azad or Maulana Muhammad Ali Johar succeed in today’s world? If, not then give solid reasons in this respect.

3) In the west, electronic media has not succeeded in taking the position of the print media. Explain.

4) It is said that if the Taliban had the media with them, they would never have been defeated. Do you think so? Give comprehensive answer.

SECTION II

5) Is it correct that you cannot ell even gold without advertising?

6) As able public relations officer can keep an organization from sinking. Explain.

7) Write shot notes on the followings:
(a) Press Council
(b) CNN
(c) Press Ethics
(d) APNS

Objective COMPULSORY QUESTIONS

8) Give only appropriate response in the answer book. Do not reproduce the question.

(A) Choose the correct option from the given choices.

1) What is meant by editorial note:
a)Small editorial
b) Editor’s notes
c)Additional editorial
d) None of these

2) The news which appears in the papers two or three days before an important event is called:
a) Curtain Raiser
b) Background
c) Follow up
d) None of these

2) Who is the most important person in the T.V. NEWS:
a) NEWS caster
b) Camera-man
c) PEON
d) None of these

4) Hasrat Mohani published the newspaper:
a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallah
d) None of these

5) The Nawa-e-Waqt started its publication in:
a) 1940
b) 1945
c) 1947
d) None of these

6) Irshad Ahmed Haqani writes his column under in:
a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannah
d) None of these

7) Who was the first editor of the daily Jang?
a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehman
d) None of these

8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?
a) P.T.V.
b) S.T.N.
c) GEO
d) None of these

9) Which official is called the pilot of the newspaper:
a) The editor
b) The news editor
c) The reporter
d) None of these

10) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

11) The head office of “The Khabrain” is in:
a) Karachi
b) Islamabad
c) Lahore
d) None of these

12) APNS represents
a) Editors
b) Reporters
c) News paper owners
d) None of these

13) P.T.V. started its transmission in the regime of:
a) Ayub Khan
b) Yahya Khan
c) Butto
d) None of these

14) Which is the largest circulated newspaper of Pakistan?
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these

15) The TNation is the sister publication of:
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these

16) AFP is the news agency of
a) England
b) America
c) France
d) Noneof these

17) Who was the founder of the Dawn?
a) Haroon brothers
b) Quaid-e-Azam
c) Altaf Hussain
d) None of these

18) Wax-Wyllie wrote
a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writing
d) None of these

19) Who was the founder of yellow journalism:
a) William Hurst
b) William John
c) William Hickey
d) None of these

20) The Urdu edition of the Comrade was called:
a) Humdard
b) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these